The South China Morning Post’s news platform for youth, the Young Post Club, has been recognised on the global stage, securing second place at the prestigious International News Media Association (INMA) 2026 Global Media Awards.
Winning in the category of Best Initiative to Bolster Next-Generation Readership as a national brand, the award serves as a powerful confirmation of the publication’s decades-long dedication to serving and growing alongside young readers in Hong Kong.
This latest accolade builds on a sustained track record of international success for the publication’s ongoing digital transformation.
In 2022, the brand’s earlier revamp, YP 2.0, took home gold for Best Revenue Diversification Project at the WAN-IFRA Asian Media Awards.
Two years later, Posties 2.0 secured silver for Best Digital Subscription and Reader Revenue Project at the WAN-IFRA Digital Media Awards Asia in 2024.
Launched in 2025 to meet the shifting digital habits of Generation Z and Gen Alpha, the Young Post Club website and app merged three beloved print publications: Young Post, Young Post Spark and Posties.
SCMP executive editor Zuraidah Ibrahim, who oversees the youth publications, said the global recognition from INMA affirmed the platform’s mission to make the news accessible, interactive and empowering for young readers.
“By blending interactive technology with trusted journalism, the platform has set a new precedent for how educators and parents can help youth engage with current events and develop vital critical thinking skills,” Zuraidah said.
“This is a true collective effort between our dedicated editorial staff, our product and tech developers, our marketing team, and the educators who champion our resources in the classroom. This award confirms our unwavering dedication to empowering local youth with news that broadens their horizons and equips them for the future.”
To make reading more engaging, the Young Post Club integrated a gamified experience into its stories. Users are encouraged to set weekly article-reading goals, maintain reading streaks and climb community leader boards. Digital badges and points are awarded to students who complete interactive quizzes and submit their writing.
Recognising the wide disparities in English literacy across Hong Kong schools, the consolidated platform also prioritises personalised learning by offering a vocabulary tool that allows users to save complex terms into their word bank.
Beyond delivering the news, the Young Post Club is fundamentally designed to be a community rather than just a one-way publication.
By introducing a streamlined submission portal, the platform made it easy for students to debate hot topics, respond to creative prompts and share their unique perspectives on world events.
Emily Tsang, editor of Young Post and Posties, highlighted the meaningful impact the platform has had on its audience.
“Countless young readers have written in to share how the platform’s articles have shifted their perspectives and taught them something new,” Tsang said.
“It proves that the Young Post Club is successfully bringing Hong Kong’s youth closer to the stories that matter most, giving them a voice and an inclusive space to grow.”
