The film Love in Every Word, by Nigerian filmmaker Omoni Oboli, has gained more than 20 million views on YouTube within the first three months of this year, similar to many other Nollywood films.
Nollywood, Nigeria’s large film industry, produces around 50 movies weekly. It is the second most productive film industry globally, following India’s Bollywood.
It points to a shifting pattern as Nigerians grapple with an economic crisis.
In West Africa, where many view movie tickets as a luxury, many are turning to YouTube and other more affordable options.
Several top actors distribute their films directly to consumers via YouTube.
Income from YouTube depends on factors such as watch time, audience engagement, copyright ownership and viewers’ location.
