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News / China

China’s ‘Cyber Lunar New Year’ sees young users tap into online worship

New ways to celebrate the Spring Festival embrace digital traditions and AI companions amid modern celebrations
bySCMP
Published: 2:00am, 27 Feb 2026
Length: 175 words
China’s ‘Cyber Lunar New Year’ sees young users tap into online worship

Young Chinese people are embracing “Cyber Lunar New Year”, using digital incense, AI companions and online gifts to modernise traditional celebrations. Photo: Baidu

Amid fireworks and celebrations, young people in China are changing how they celebrate the Spring Festival by making a “Cyber Lunar New Year”.

Young people are changing traditions in their own digital ways. They light digital incense on their phones, send online New Year’s gifts, and find comfort in artificial intelligence (AI) companions.

Some apps are part of this trend, like digital wooden fish toys that have automatic and manual tapping modes. They help users feel less stressed and more relaxed.

Some temple websites offer online services for people to worship from home. They say this is a good, eco-friendly choice because it saves worshippers the trouble of travelling to a real temple.

Many people are avoiding their hometowns and using AI friends and online activities to help with their sadness.

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